{"store":{"baseInfo":{"podcastTitle":"Marketing Perspektivet","slug":"perspektivet","podcastDescription":"

Podcasten for dig, der ikke har tid til lange forelæsninger, men stadig vil være helt skarp på digital marketing og AI.

Tobias Thaastrup-Leth, Digital Innovation Lead hos Generaxion, giver dig hver uge et kvarters konkret indsigt og perspektiv på alt det, der rører sig i branchen - fra Google og SoMe Ads til branding og vibe coding.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/16070676/Perspektivet_april_2026_-_3ajxw9.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/16070676/Perspektivet_april_2026_-_3ajxw9_1200x628.jpg?s=798c09383d8a71b698ff2895d8b1325b&e=jpg","podcastUrl":"https://perspektivet.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/perspektivet/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-htep9-f53814?from=usersite","removePodbeanBranding":"yes","brandingLogo":"http://imglogo.podbean.com/companyLogo/16078428/perspektivet_logo_1001_5huny.png","timeZone":{"timeZoneId":33,"gmtAdjustment":"GMT+01:00","useDaylightTime":1,"value":1,"text":"(GMT+01:00) Brussels, Copenhagen, Madrid, Paris","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"Europe/Brussels"},"podcastDownloads":null,"totalEpisodes":60,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":"https://s3.amazonaws.com/user-css.podbean.com/16070676/elegant/style.css","androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"Tobias Thaastrup-Leth, Generaxion","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-htep9-f53814-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/dk/podcast/marketing-perspektivet/id1685859052","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-htep9-f53814?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/5Iu426cRKky2kgaLtRB82L","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"Roboto"},{"id":"PlayerColor","val":"#367EF7"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/k3wkcekzjqdmdqai/logo120.png"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"show"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#E0E0E0"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#1C1C1C"}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"hide"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"https://www.perspektivet.dk/","text":"Marketing Perspektivet","subitems":[]},{"id":"29d90678-81ce-3d7e-b4de-d5cf9f64eb80","type":"Link","value":"https://www.generaxion.com/dk/","text":"Generaxion","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2026 - Generaxion - perspektivet.dk"},{"id":"SocialMediaLinks","val":{"facebook_username":"generaxiondigital","twitter_username":"","instagram_username":"generaxiondigital/","youtube_username":"@generaxiondk","linkedin_username":"in/thaastrupleth/"}}],"customize-container1":[{"id":"ComponentText-ca5983f8-6b06-fd0e-2d25-66f3e2f2e92e","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#FFFFFF","ComponentContent":"

Se mere på:

www.perspektivet.dk

$\"Spotify\"$ $\"Apple$

\n"}}],"customize-container2":[{"id":"ComponentText-188569e0-c5aa-91eb-9bdd-db0e237301fc","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#FFFFFF","ComponentContent":"

\n\n

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":true,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":false,"enableWebSiteLike":false,"organizationName":"Marketing Perspektivet","organizationPageLink":"https://www.podbean.com/podcast-network/dapbfvbs285aq"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://perspektivet.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"6a4a7014","clientSignature":"84dca519973fbd1c696a71a8b77bae57","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":null,"commentsTotalPage":null,"commentsPage":null,"commentEpisodeId":null,"episode":{"id":"pb27135016","idTag":"gdx9k","title":"Hvilken AI-chatbot skal du bruge i 2026: Er ChatGPT på vej ud? Ep. 31","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16070676/25_1-1_1800x1800_mirrorbk3zm_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog16070676/25_1-1_1800x1800_mirrorbk3zm_1200x628.jpg?s=94e7d9d47ab8aa225360360dac015717&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16070676/25_1-1_1800x1800_mirrorbk3zm.jpg","previewContent":null,"content":"

Der har været internt krisemøde hos OpenAI - ChatGPT sakker bagud. Google’s Gemini indtager massive markedsandele.
I denne episode guider jeg dig igennem de 5 største AI-chatbots her i 2025.
Deres styrker, svagheder og hvad de koster.

Kommer der en ny konge på AI-tronen i 2026?

Lyt med og få svaret!

","publishTimestamp":1765946700,"duration":1242,"mediaUrl":"https://mcdn.podbean.com/mf/web/teht2yqp78x7tp9g/25_llm_podbean02.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-gdx9k-19e0c28","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-gdx9k-19e0c28","transcriptUrl":null,"permalink":"/e/25-ai-chatbots-171225/","downloadLink":"https://www.podbean.com/media/share/pb-gdx9k-19e0c28?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-gdx9k-19e0c28","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":null,"recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb27135016","idTag":"gdx9k","title":"Hvilken AI-chatbot skal du bruge i 2026: Er ChatGPT på vej ud? Ep. 31","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16070676/25_1-1_1800x1800_mirrorbk3zm_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog16070676/25_1-1_1800x1800_mirrorbk3zm_1200x628.jpg?s=94e7d9d47ab8aa225360360dac015717&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16070676/25_1-1_1800x1800_mirrorbk3zm.jpg","previewContent":null,"content":"

Kommer der en ny konge på AI-tronen i 2026?

Lyt med og få svaret!