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Din nye marketing podcast

I Marketing Perspektivet går Tobias og Daniel fra GENERAXION i dybden med alt, der rykker på sig i den digitale verden. Lige fra tekniske SEO tips til fascinationer af Metaverse og AI.

Marketing Perspektivet kan høres på din foretrukne streaming tjeneste.

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I fjerde afsnit af Perspektivet drøfter Tobias og Daniel et spørgsmål, der har udfordret digital markedsføring siden begyndelsen: skal man fokusere på langsigtet branding - eller kortsigtet målbar markedsføring? Svaret er \"begge\", men vejen dertil er ikke helt så enkel. Især ikke, når man sammenligner med markedsføringens største giganter.

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Brand eller Performance Marketing?

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